Communications Lead, South America for Power Grids Division

ABB
Published
18 de setembro de 2017
Localização
Tipo de trabalho

Descrição

Provide strategic guidance for Power Grids Division internal and external communications programs, in line with Group Division Communications strategy, corporate identity and brand positioning. Ensure executional excellence in all communications measures for the PG Division in Brazil and provide guidance for LATAM PG communicators. Tasks Strategy: Define and lead execution of the communication strategy for the Division in Brazil with guidance for South America, against the overall business strategy and market segment strategies; Regularly measure and evaluate the effectiveness of the communication strategy against agreed objectives, KPIs; Ensures relevant communication strategy and plans align with global division, corporate, and country communications strategies and guidelines. Leadership: Serve as Lead communicator for PG in Brazil and provide oversight for PG comms in LATAM; work together with other communicators, marketing teams and business leaders to ensure common messaging and defined positioning in all communications mediums across the business. Contribute to the development of a strong communication network within the PG and across divisions in Brazil and LATAM when applicable. Manage all PG communications projects in Brazil within the constraints of the approved budgets. Content Management, Internal and Digital Communications: Develop and manage division internal and external communications in alignment with division themes and country priorities. Be an active contributor to ABB group communications editorial process. Develop and maintain the relevant sections of the Brazilian and LATAM website to ensure consistency of messages and relevance. Manage the application of the ABB brand per Group guidelines, including with agency partners, and ensure the consistent application of visual branding and Division messages in all communications. Support the local division leadership team with executive communications. Champion and nurture the implementation and integration of enterprise social media (for example Yammer) across the business; Foster open two-way communication and collaboration among employees. Utilize ABB approved tools and support local management on employee communication, presentations, events etc. Event Management and Public Relations: Provides management guidance and develops divisional messages for key events such as industry conferences, tradeshows and employee meetings, in line with corporate branding strategy. Take the lead for division event participation and coordinate cross-business participation in a compelling and effective way. Collaborate with country communication teams to deliver professional events and maximize re-use. Develop and manage relationships with media. Take responsibility for all media relations for PG in Brazil and LATAM. Budget: Manages budget for PG division communications program for Brazil and provides oversight for LATAM. Researches and recommends communications programs and supply channels to maximize cost efficiency and minimize overlap among businesses. Requirements Bachelor’s Degree (minimum) in business administration, marketing, journalism, or related discipline; Experience in hands-on activities related to industrial B2B communications and public relations; Excellent English language skills. Preferred Qualifications: Strong working knowledge of communications-related techniques and technologies including, aligning campaigns to a marketing strategy, event management, communications project management and digital communications ; Strong verbal and written communications skills, including fluency in English language.

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