Em ação criada pela AlmapBBDO, o Esporte Interativo e a Lay’s vão revelar uma narradora para a Liga dos Campeões
Encontrar uma mulher para narrar um jogo da competição Liga dos Campeões da Europa. Este é o grande objetivo do concurso criado pela Lay’s, marca da Pepsico, em parceria com o Esporte Interativo. Em conjunto, as empresas vão selecionar uma narradora, que vai, diretamente do estádio, comandar a transmissão do jogo ao lado do jornalista Mauro Beting.
A estreia do programa Narradora Lay’s, que será apresentado por Taynah Espinoza, é nesta sexta-feira, 30. Segundo as informações, a competição conta com 12 mulheres e terá três semanas de duração, sendo que as participantes se enfrentam em provas de narração e marcam presença em workshops e encontros esportivos.
O Esporte Interativo conta que no primeiro episódio o programa elimina seis competidoras. A partir disso, as outras seis participantes seguem na competição e são testadas por meio de avaliações, sendo que a cada sexta-feira uma nova candidata é eliminada, até que a grande vencedora seja revelada. Semanalmente, duas mulheres serão imunes por meio de provas realizadas durante o período.
“Acreditamos no poder da emoção que o esporte proporciona a quem joga, a quem torce e, por que não, a quem narra”, afirma a diretora de marketing da Lay’s, Anna Carolina Teixeira. A grande vencedora vai narrar uma das semifinais da competição, entre 23 e 24 de abril e 1° e 2 de maio, diretamente do estádio ao lado de Mauro Beting.
O programa que revelará a narradora pode ser visto ao vivo, às 20h30, no Esporte Interativo, e aos sábados e domingos, às 13h. Expecionalmente, a estreia do programa acontecerá às 20h desta sexta-feira, 30.
Conheça as participantes:
![Aline](https://media.minutemediacdn.com/process?url=https%3A%2F%2F90min-images-original.s3.amazonaws.com%2Fproduction-platform%2F5abac235da549a5531000001.jpeg&filters%5Bcrop%5D%5Bw%5D=0.9992737835875091&filters%5Bcrop%5D%5Bh%5D=0.9992737835875091&filters%5Bcrop%5D%5Bo_x%5D=0.0&filters%5Bcrop%5D%5Bo_y%5D=0.002904865649963689&filters%5Bquality%5D%5Btarget%5D=80&type=.jpg&filters%5Bresize%5D%5Bw%5D=578&filters%5Bresize%5D%5Bh%5D=325)
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![Camilla](https://media.minutemediacdn.com/process?url=https%3A%2F%2F90min-images-original.s3.amazonaws.com%2Fproduction-platform%2F5abacbe144d6421656000001.jpeg&filters%5Bcrop%5D%5Bw%5D=0.9992737835875091&filters%5Bcrop%5D%5Bh%5D=0.9992737835875091&filters%5Bcrop%5D%5Bo_x%5D=0.0&filters%5Bcrop%5D%5Bo_y%5D=0.002904865649963689&filters%5Bquality%5D%5Btarget%5D=80&type=.jpg&filters%5Bresize%5D%5Bw%5D=578&filters%5Bresize%5D%5Bh%5D=325)
![Chris](https://media.minutemediacdn.com/process?url=https%3A%2F%2F90min-images-original.s3.amazonaws.com%2Fproduction-platform%2F5abacc0109ec3a1d2f000001.jpeg&filters%5Bcrop%5D%5Bw%5D=0.9992737835875091&filters%5Bcrop%5D%5Bh%5D=0.9992737835875091&filters%5Bcrop%5D%5Bo_x%5D=0.0&filters%5Bcrop%5D%5Bo_y%5D=0.002904865649963689&filters%5Bquality%5D%5Btarget%5D=80&type=.jpg&filters%5Bresize%5D%5Bw%5D=578&filters%5Bresize%5D%5Bh%5D=325)
![Debora](https://media.minutemediacdn.com/process?url=https%3A%2F%2F90min-images-original.s3.amazonaws.com%2Fproduction-platform%2F5abacd5a7b04c666e3000001.jpeg&filters%5Bcrop%5D%5Bw%5D=0.9992737835875091&filters%5Bcrop%5D%5Bh%5D=0.9992737835875091&filters%5Bcrop%5D%5Bo_x%5D=0.0&filters%5Bcrop%5D%5Bo_y%5D=0.002904865649963689&filters%5Bquality%5D%5Btarget%5D=80&type=.jpg&filters%5Bresize%5D%5Bw%5D=578&filters%5Bresize%5D%5Bh%5D=325)
![Elaine](https://media.minutemediacdn.com/process?url=https%3A%2F%2F90min-images-original.s3.amazonaws.com%2Fproduction-platform%2F5abacd8709ec3a89ff000001.jpeg&filters%5Bcrop%5D%5Bw%5D=0.9992737835875091&filters%5Bcrop%5D%5Bh%5D=0.9992737835875091&filters%5Bcrop%5D%5Bo_x%5D=0.0&filters%5Bcrop%5D%5Bo_y%5D=0.002904865649963689&filters%5Bquality%5D%5Btarget%5D=80&type=.jpg&filters%5Bresize%5D%5Bw%5D=578&filters%5Bresize%5D%5Bh%5D=325)
![Gio](https://media.minutemediacdn.com/process?url=https%3A%2F%2F90min-images-original.s3.amazonaws.com%2Fproduction-platform%2F5abacda209ec3a40c8000001.jpeg&filters%5Bcrop%5D%5Bw%5D=1.0&filters%5Bcrop%5D%5Bh%5D=1.0&filters%5Bcrop%5D%5Bo_x%5D=0.0&filters%5Bcrop%5D%5Bo_y%5D=0.0&filters%5Bquality%5D%5Btarget%5D=80&type=.jpg&filters%5Bresize%5D%5Bw%5D=578&filters%5Bresize%5D%5Bh%5D=325)
![Gisely](https://media.minutemediacdn.com/process?url=https%3A%2F%2F90min-images-original.s3.amazonaws.com%2Fproduction-platform%2F5abacdc0c5c7fa573e000001.jpeg&filters%5Bcrop%5D%5Bw%5D=0.9992737835875091&filters%5Bcrop%5D%5Bh%5D=0.9992737835875091&filters%5Bcrop%5D%5Bo_x%5D=0.0&filters%5Bcrop%5D%5Bo_y%5D=0.002904865649963689&filters%5Bquality%5D%5Btarget%5D=80&type=.jpg&filters%5Bresize%5D%5Bw%5D=578&filters%5Bresize%5D%5Bh%5D=325)
![Jaque](https://media.minutemediacdn.com/process?url=https%3A%2F%2F90min-images-original.s3.amazonaws.com%2Fproduction-platform%2F5abace463edce38828000001.jpeg&filters%5Bcrop%5D%5Bw%5D=0.9992737835875091&filters%5Bcrop%5D%5Bh%5D=0.9992737835875091&filters%5Bcrop%5D%5Bo_x%5D=0.0&filters%5Bcrop%5D%5Bo_y%5D=0.002904865649963689&filters%5Bquality%5D%5Btarget%5D=80&type=.jpg&filters%5Bresize%5D%5Bw%5D=578&filters%5Bresize%5D%5Bh%5D=325)
![Nathalia](https://media.minutemediacdn.com/process?url=https%3A%2F%2F90min-images-original.s3.amazonaws.com%2Fproduction-platform%2F5abace69da549a6bc5000001.jpeg&filters%5Bcrop%5D%5Bw%5D=0.9992737835875091&filters%5Bcrop%5D%5Bh%5D=0.9992737835875091&filters%5Bcrop%5D%5Bo_x%5D=0.0&filters%5Bcrop%5D%5Bo_y%5D=0.002904865649963689&filters%5Bquality%5D%5Btarget%5D=80&type=.jpg&filters%5Bresize%5D%5Bw%5D=578&filters%5Bresize%5D%5Bh%5D=325)
![Thais](https://media.minutemediacdn.com/process?url=https%3A%2F%2F90min-images-original.s3.amazonaws.com%2Fproduction-platform%2F5abace8ac5c7fafd39000001.jpeg&filters%5Bcrop%5D%5Bw%5D=0.9992737835875091&filters%5Bcrop%5D%5Bh%5D=0.9992737835875091&filters%5Bcrop%5D%5Bo_x%5D=0.0&filters%5Bcrop%5D%5Bo_y%5D=0.002904865649963689&filters%5Bquality%5D%5Btarget%5D=80&type=.jpg&filters%5Bresize%5D%5Bw%5D=578&filters%5Bresize%5D%5Bh%5D=325)
![Vivi](https://media.minutemediacdn.com/process?url=https%3A%2F%2F90min-images-original.s3.amazonaws.com%2Fproduction-platform%2F5abaceea44d6421d62000001.jpeg&filters%5Bcrop%5D%5Bw%5D=0.9992737835875091&filters%5Bcrop%5D%5Bh%5D=0.9992737835875091&filters%5Bcrop%5D%5Bo_x%5D=0.0&filters%5Bcrop%5D%5Bo_y%5D=0.002904865649963689&filters%5Bquality%5D%5Btarget%5D=80&type=.jpg&filters%5Bresize%5D%5Bw%5D=578&filters%5Bresize%5D%5Bh%5D=325)